What I really like about Trent Reznor’s style is that he hasn’t “worked it out”. He hasn’t discovered some magic formula for how to make money selling his music using the internet, and then simply lean back, enjoy the money and not care about developing his business model anymore. There’s no autopilot. He seems to genuinely want to connect and seems to enjoy the work involved in connecting, sharing music and creating new intriguing ideas for how to get his music out – and make a decent income in the process. That’s also why it works so well. He really do connect with fans, he really do give them value for their money. And he enjoys it too.
What Trent Reznor does so remarkably well may also serve as an example for all those engaged in promoting or selling a product online, to quit the thinking that they simply need to “work out” a method, which will instantly make them “connect” with thousands of people and let them become rich and successful overnight. That well will run dry for them sooner or later.
Make real connections. Engage others. Give them something of real value. And have fun!
As some readers will be aware, earlier this month a Danish court ordered the Internet Service Provider Tele2 to block it’s users’ access to the bittorrent-sharing site The Pirate Bay. Mike Masnick sums it up pretty well.
One may very well wonder (as Masnick does too), if The Pirate Bay, which is essentially a search engine and consists of nothing but metadata, should be blocked, other search engines where one may find torrent-files leading to copyright-infringing material ought to be blocked too. Now Mikkel DeMib Svendsen, renowned Danish SEO-expert, internet entrepreneur and columnist, has responded in kind, to illustrate precisely this point. His column is available here, in Danish only, but his point transcends all languages.
Torrent Search is simply a custom search engine built using Google’s own tools, which trawls all of Google’s index for torrent files. DeMib’s point being of course to illustrate the absurdity of the block and of the court’s findings. If The Pirate Bay should be blocked, so should Google. And so should every other search engine or index of metadata, which allows one to find hyperlinks to material, which someone deems infringing on someone’s copyrights.