Can’t help but post this, because it’s the funniest commercial I’ve seen in the last five years :
Thanks to Jason Calacanis for the tip! It’s an example of what twittering can do to a message. It’s not as hard and effort-demanding as blogging, and the message gets through to everyone following the twitter.
In this case, a video commercial gets spread online with lightning speed. What’s amazing is how few companies deliberately and strategically use these channels for their messages. I’m not even following Jason very fanatically, yet here I am bringing on the message in this space. I also added the video to ‘my favourites’ on YouTube, which makes the video visible to everyone following my videos. I added Jason to my “following” because I knew his name from other online activities and discussions and was curious to explore different twittering styles. Jason is very consciously using Twitter to promote his site and live video streams.
For mainstream media such as this commercial, it’s shooting with a wide arc in a channel like this. But more targeted messages (such as niche products) could use social media wildly efficiently, to help build a following. I just read, that Barack Obama twitters too, and he’s had some luck with it ;-)
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Interestingly, within minutes of my ‘following’ of Barack Obama, he is now following Kaplak too!
This of course shows how intelligently he and his campaign reads social media.
I don’t imagine Obama or people on his staff will ever read our Kaplak twitters, but he gets seen by the people reading them. Everyone following a twitter receives a small icon with a link to their own twitter, on the page of the twitter they follow. This link is worth a lot in campaign money. And on twitter, you get this much visibility for free. Why not go get it?
[...] he’s utilized in his campaign with such intelligence and vitality. It made an impression when he followed me back on Twitter. Him or his campaign staff, either way, it’s an attention to detail which impresses. Coming [...]
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