Thomas Magnussen is a British-Danish actor with a voice talent. His first job was a minor part in Tom Hanks’ tv-series Band of Brothers (2001), and since then his work has been a mix of theatrical plays, voice work and a number of roles in film and television. He has done a few international commercials. On his website, Thomas uses this video to introduce himself :
Thomas was kind enough to send me a quicktime file of the film, which I uploaded to YouTube (whose true merits we discussed briefly here), because I think it is important to show the video here as well. When you expressly put a text, an image or a video (like in this case) into a new context, it makes it stand out in a new way and helps create new meaning. And create meaning is what we want to do, because this creates value for this particular spot on the internet. I’m surprised, with Thomas’ resume, that I couldn’t find him on YouTube or in other places, because this kind of activity helps build traffic for his website, and it doesn’t cost anything.
Kaplak : Can you tell us a little about yourself and your niche business? How did you get involved with your line of work?
Thomas Magnussen (TM) : I am an actor, trained at the Guildhall School of Music and Drama in London, working freelance in both theatre and films. I have several years of experience in doing various voicework such as: Documentary speaks, cartoon dubbing, voiceovers and commercial speaks. As I am bi-lingual English-Danish I’m equally skilled in both languages, and therefore work in both.
Kaplak : What kind of digital product do you produce (if any)?
TM : The digital products I produce are primarily the above mentioned voice related works, but I would be open to any idea which could involve acting related jobs, such as e-learning products for instance.
Kaplak : What constitute the greatest opportunity for your business on the internet?
TM : The greatest opportunity the internet offers me is that I can reach out to potentiel clients/employers in every part of the world by simply being visible via my website.
Kaplak : What are the greatest challenge?
TM : The greatest challenge is to find out where to focus my attention and how to get people to find out that I exist.
As an actor, Thomas is a hired gun. He is primarily a freelancer. The main portion of his work is done for clients, i.e. other creative producers and companies. Even when hired by a theatre, jobs are per project and run for a limited time. In several respects, this makes him different from the hobby-oriented “just for fun” niche producer and the professional-level producer we’ve met earlier on this blog.
First, he doesn’t usually own the digital end products he helps create. There could be exceptions to this, and surely there’s a lot of convergence happening, where a one day freelancer may be a producer on his own terms the other day (I’ve worked like that myself for years). As a “classic” freelancer though, one doesn’t usually gain rights to the work produced, but more often has to give them up.
Second, Thomas’ primary problem is visibility. But not towards people who buy the end digitial product (still, we keep out all points about convergence for now), but towards his clients, the producers all over the world, who want the product he offers. In other words, to get in touch with the producers who will want to hire him, if they knew he existed.
To sum up, it’s not the visibility for “end customers”, transport of data og payments which are Thomas’ challenges. In this sense, at first glance, he’s not an obvious Kaplak customer. But still he’s a very attractive customer for Kaplak. Why? Because he has a website! And he has something to sell, besides his acting product.
Thomas’ website is right now not much more but a showcase of his previous work, a curriculum vitae and some contact information. But it is also (or could be) an entry point to Thomas’ fan base or network. These people are valuable customers for the products, which Thomas’ acting efforts help produce, and possibly also for other types of related products. Imagine, that Thomas could help sell one of his recent projects, i.e. James Barclay’s next feature film Aurum, via his website. Imagine that the entire cast on this film (most actors have their own webpages) could help sell the film via their websites. Not only would this be great marketing news for the producer, but could also help provide a little extra for each actor.